The best of Merchant Analytics + Profit Analyst in one place: live P&L, “where the money went” waterfall, profit by channel, ROAS waste flags, and a ranked bleed list — for Shopify, BigCommerce, WooCommerce, and any orders export.
All analysis runs in your browser. Nothing is uploaded or stored. Platform fee presets update when you switch storefront above.
Load data to see your verdict.
Shopify: Orders → Export → CSV. We auto-map Name, Created at, Total, Subtotal, Discount, Shipping, Taxes & Source.
Profit Analyst rule: if COGS or ad spend is missing, profit is labeled an estimate and the gap is named — never hidden.
Waterfall from gross revenue to net profit. Every bar is computed from the rows above it — it reconciles to the verdict.
Merchant Analytics view — clean enough to paste into your close.
Revenue alone lies. This is revenue after COGS, fees, shipping and that channel’s ad spend.
| Channel | Orders | Revenue | Ad spend | ROAS | Profit | Margin | Status |
|---|
The Profit Analyst leak engine. Biggest dollar first, so you fix what matters.
Your next moves, in order. Not a report to file — actions to take.
Profit Analyst re-run: save this period as a baseline, then import next period (or a baseline JSON) to see movement. No baseline = no invented comparison.
Same profit brain, different export buttons. Switch the platform at the top and fee presets + field hints update.
Orders → Export → Order CSV. Includes Source name for channel. Fees preset: 2.9% + 30¢ (Shopify Payments).
Orders → Export → Default template. Maps Order ID, Order Total, Shipping Cost & Customer Group / Channel.
WooCommerce → Orders → Export, or Analytics → Revenue export. Maps Order Total Amount, Shipping, Discount & Attribution source.
Also handles: Squarespace, Etsy, Magento / Adobe Commerce, Wix, and any generic CSV with Order ID, Date, Total & Channel columns — pick “Any CSV” above.
Multi-Platform Profit Analyst • Combines Merchant Analytics (command center) + Profit Analyst (waterfall, channel profit & re-run reports) • $99/mo reports-only model — this free tool is the lead-in • Demo data is labeled Maple & Co. sample data, not a real store.
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The report above is the whole product — no account, no upload. Your export is analyzed in your browser and never sent anywhere.